Only the greatest cities become "Creators"

Yours can be one of them


How to turn your city into a Creator brand in 9 months

There are two kind of cities nowadays: Creator Cities and cities that nobody has heard of.

Creator Cities smart, they're social and they're strategic

They're smart because they create tools, teams and platforms that help them outsmart their competitors. They're social because they understand that a facebook page and an old website doesn't make you a social brand. They're strategic because they know that you can't build a legendary brand without a rock solid brand strategy first

 
 

Adrian Docea

Founder Heraldist & Wondermarks Berlin

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"Building a Creative City is not easy. That's why 99% of the cities fail to do so. Unfortunately, there's no shortcut, there's no easy way, there's no miracle tool. If there was one, all cities would be Creator Cities. But there are wise ways to get there. The wise way to get there is to work with the right people, who can show you the way"

 


 

Introducing Heraldist & Wondermarks

 

Heraldist & Wondermarks was born in Berlin, Germany. A collective of senior professionals with 10-25 years of experience, multi-awarded creatives and strategists with hundreds of marketing campaigns in their portfolio

 

Our innovative method is called "The-City-as-a-Startup™".

Based on the the results from a detailed BREVO Brand Evolution™ analysis, we launch a 3 steps program that can turn any city into a Creator City in only 9 months. We will first turn your city into a Strategic Brand, then into a Social Brand and ultimately into a Smart Brand.


3 steps to a Creator City

 
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The City-as-a-Startup - The Creator City ™

STEP 1: THE STRATEGIC BRAND

Includes tools such as Wonder Positioning™, Wonder Values™, Wonder Behaviors™, Wonder Manifesto™, Wonder Essence™, Wonder Archetypes™, Wonder Plan™, Wonder Tracking™ and Wonder Audit™


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The City-as-a-Startup - The Creator City ™

STEP 2: THE SOCIAL BRAND

Includes tools such as Wonder ID™, Wonder Manual™, Wonder Creative™, Wonder Mobile™, Wonder Social™, Wonder Live™, Wonder Place™, Wonder Social™ and Wonder Radar™


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The City-as-a-Startup - The Creator City ™

STEP 3: THE SMART BRAND

Includes tools such as Wonder Innovation™ to inject creativity into the city administration, Wonder Workshops™ to train future innovators, Wonder Tools™ to make innovation more methodical, Wonder Platform™ to make sure that innovative ideas become actual products and Wonder Labs™ to research new ideas