Only the greatest cities become "Creators"

Yours can be one of them


How to turn your city into a Creator brand in 9 months

There are two kind of cities nowadays: Creator Cities and cities that nobody has heard of.

Creator Cities smart, they're social and they're strategic

They're smart because they create tools, teams and platforms that help them outsmart their competitors. They're social because they understand that a facebook page and an old website doesn't make you a social brand. They're strategic because they know that you can't build a legendary brand without a rock solid brand strategy first

 
 

Adrian Docea

Founder Heraldist & Wondermarks Berlin

Linkedin

"Building a Creative City is not easy. That's why 99% of the cities fail to do so. Unfortunately, there's no shortcut, there's no easy way, there's no miracle tool. If there was one, all cities would be ‘Creator Cities’. But fortunately, there’s a methodology that can get you there. It’s called ‘City-as-a-Startup’ and it’s Europe’s first methodology designed to help cities build solid city brands that are Smart, Social & Strategic"

 


 

Introducing Heraldist & Wondermarks

 

Heraldist & Wondermarks is an innovation, branding & communication consultancy. We are a collective of senior professionals with 10-25 years of experience, multi-awarded creatives and strategists with hundreds of marketing campaigns in their portfolio.

 

“The-City-as-a-Startup™, Europe’s first methodology designed to help cities build their brands”.

Based on the the results from a detailed BREVO Brand Evolution™ analysis, we launch a 3-steps program that can turn any city into a Creator City in only 9 months. We will first turn your city into a Strategic Brand, then into a Social Brand and ultimately into a Smart Brand.


3 steps to BECOMING a “Creator City”

 
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STEP 1: THE STRATEGIC BRAND

Includes tools such as Brand Positioning, Brand Values, Brand Behaviors, Brand Manifesto, Brand Essence, Brand Brand Plan, Brand Tracking and Brand Audit


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STEP 2: THE SOCIAL BRAND

Includes tools such as Brand ID, Brand Manual, Brand Campaigns, Brand Social, Brand Live, Brand Place and Brand Radar


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STEP 3: THE SMART BRAND

Includes tools such as Brand Innovation Method to inject creativity into the city administration, Brand Innovation Workshops to train the future innovators, Brand Innovation Management, to make innovation more methodical and make sure that ideas become actual products and Brand Innovation Labs to research and test the new ideas