Managing Partner, Heraldist Bucharest



For Mirela, before Heraldist there were almost 20 advertising years spent in Romania, Russia and Asia, mixed with a short South American episode.  

She started her career in the late 90s in McCann Romania which she left after 6 years to take on the challenge of building from scratch the Client Service and the Strategy departments of GMP Advertising. These first 10 years of handling a diverse portfolio of brands and managing diverse groups of people prepared her for a new role as Managing Director of DDB Romania.

But the world was calling and her next stop was The Coca-Cola Company in Moscow, where she coordinated campaigns for all company’s brands in Russia, CIS but also coordinated thematic campaign for the Regional Business Unit. A short volunteering in Ecuador, teaching marketing basics to small entrepreneurs, preceded a longer stay in Vietnam, where she worked as Strategy Director for Saatchi & Saatchi in probably the most dynamic economic context witnessed throughout her career.

To Heraldist, Mirela brings all these experiences, a big appetite for performance and growth and a renewed love for home.


Heraldist Bucharest

20 Erou Ion Calin

Bucharest, Romania 020532

Romania, European Union


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Richard Mihai Zuberecz

Project Manager, Heraldist Bucharest


Determined to bring a bit of change with everything he does, Richard also loves to read and to know stuff. His current mission is to learn how to balance these two contradicting needs - doing stuff and thinking about how to do that stuff. It’s tough trying to be an ‘Action Geek’.

Don’t worry, he gets pretty creative too. With an English/German first name, a Romanian middle name and a Slovakian last one, the first thing people get confused about with him is what he actually is. So... ask him! You’re not gonna find out here. But you will learn that he toured Romania for 67 consecutive days, mostly by himself and his two trustworthy backpacks! He thinks the country’s really beautiful.



Senior Digital Strategist, Heraldist


Elena is an expert in online communication. Sho joined Heraldist after many years as an online marketing strategist in Google Europe in Dublin. As an online marketing expert, she was invited to speak in Google events across Europe, from France and Belgium to Poland and Romania. Heraldist Online aims to become the leader in online campaign management in Romania and extend its activities all over Europe. Elena has more than 9 years of experience in marketing communication.



International Communications Director, Heraldist International


Before joining Heraldist as the international marketing lead for the British and Spanish markets, Dany spent the previous 12 years working across marketing and communications for some of the top agencies in London. Specialising in PR, social media and creative services, Dany’s previous clients include film studios, gaming developers and distributors, tech brands and record labels, not to mention some of the biggest names in food, drink, fashion and beauty.

In that time, Dany also found the time to work as a correspondent and photographer for two of Spain’s major rock magazines, presented his own radio show, and toured the UK and Europe as a guitarist in Mercy House, with a major highlight being a spot on the Download Festival bill alongside the likes of Aerosmith, Linkin Park and Avenged Sevenfold.