Heraldist Bucharest™






Managing Partner, Heraldist Bucharest

For Mirela, before Heraldist there were almost 20 advertising years spent In Romania, Russia, and Vietnam, mixed with a short Ecuadorian episode.  

She started her career in the late 90s in McCann Romania which she left after 6 years to take on the challenge of building from scratch the Client Service and the Strategy departments of GMP Advertising. These first 10 years of handling a diverse portfolio of brands and managing diverse groups of people prepared her for a new role as Managing Director of DDB Romania.

But the world was calling and her next stop was The Coca-Cola Company in Moscow, where she coordinated campaigns for all company’s brands in Russia, CIS but also coordinated thematic campaign for the Regional Business Unit. A short volunteering in Ecuador, teaching marketing basics to small entrepreneurs, preceded a longer stay in Vietnam, where she worked as Strategy Director for Saatchi&Saatchi in probably the most dynamic economic context witnessed throughout her career.

To Heraldist, Mirela brings all these experiences, a big appetite for performance and growth and a renewed love for home.