Heraldist Bucharest™



Managing Partner, Heraldist Bucharest

For Mirela, before Heraldist there were almost 20 advertising years spent In Romania, Russia, and Vietnam, mixed with a short Ecuadorian episode.  

She started her career in the late 90s in McCann Romania which she left after 6 years to take on the challenge of building from scratch the Client Service and the Strategy departments of GMP Advertising. These first 10 years of handling a diverse portfolio of brands and managing diverse groups of people prepared her for a new role as Managing Director of DDB Romania.

But the world was calling and her next stop was The Coca-Cola Company in Moscow, where she coordinated campaigns for all company’s brands in Russia, CIS but also coordinated thematic campaign for the Regional Business Unit. A short volunteering in Ecuador, teaching marketing basics to small entrepreneurs, preceded a longer stay in Vietnam, where she worked as Strategy Director for Saatchi&Saatchi in probably the most dynamic economic context witnessed throughout her career.

To Heraldist, Mirela brings all these experiences, a big appetite for performance and growth and a renewed love for home.



Heraldist Bucharest

Silvia began her career in McCann, where she worked as a Senior Media Planner on brands such as Heineken. In 2009 she moved to Mediaedge as a Strategic Media Coordinator on the largest bank on the market, BCR / Erste. She moved to UnitedMedia as an Account Director heading Telekom. She was then offered a position as a Head of Unit in Interpublic’s Initiative Media, coordinating a team of media planners.

If you’re reading this paragraph in the morning, you should probably know that Silvia loves her cooking blog, where you can find her breakfast recommendations. She loves photography on 35mm film, skiing, reading about economics trends, playing with her 2 dogs, and painting but she still discovers interesting new things about herself.