Heraldist PR™ is a Public Relations company, part of Heraldist & Wondermarks, serving clients who need a professional approach to their public relations


Strategic communication consultancy: developing the strategy and the PR communication plan



Corporate communication

Reputation management

PR brand communication

Media Relations

Press releases

Press conferences


Media overview

Internal communication

Crisis management communication

Online PR communication

CSR communication and CSR project management

Events management


European projects communication

Other services

Media overview and analysis

Monitoring and analyzing vulnerabilities and crisis situations

Coordinating research led by research companies

Defining target audience, establishing measurable objectives and evaluation methods and criteria



Heraldist PR is led by Claudia Szanto, Public Relation expert with over 25 years of international experience in communication.

Claudia SZANTO

Managing Partner, Heraldist PR Cluj

“25 years” is just a number if those years are not well spent. With boundless energy and enthusiasm, Claudia infused this number with continuous learning and a thirst for knowledge, leaving her trademark in many foreign countries, by taking management roles at leading global communications and advertising agencies, such as Saatchi & Saatchi, Grey Worldwide, Young & Rubicam and Ogilvy Public Relations.

Abroad, she crossed her professional path as a PR consultant with varied projects and some came into spotlight, being awarded at the PRCA Consumer Award, B2B Marketing Awards, Travel Marketing Awards, Magellan Awards, Spotlights Awards and Stevie Award. It’s time to bring that limelight back to Romania.

So if you’re looking for strategic communication expertise, relying on Claudia’s know-how when it comes to public relations sounds as the answer to a question you wanted to ask in the first place: how to persuade internal or external audiences that you’re product or service has what it takes?




PR Executive, Heraldist PR Cluj

Driven by the call to create, to wonder and to search, Claudia believes that everything has story and often describes herself as a “curiouser and curiouser” (Alice in Wonderland, 1865). 

Journalism studies allowed her to explore certain communication frames and techniques. Outside classes, she pursued her interest in creative writing and attended screenwriting workshops. But beyond the passion for words, lies the will to try to make things happen. So last year she decided to study strategic management in the creative sector in Great Britain, where she had the opportunity to connect with cultural and creative professionals from across the public and private sectors. She found in our team the perfect story house, mostly because she thinks there is lots of room for companies to communicate effectively.