CEO, Heraldist San Francisco


Entrepreneurial, Sales & Marketing and Global Marketing Consultant with extensive
worldwide experience in running regional research and consulting business. He is
intrigued by anything and everything creative especially in advertising and branding
space. Before joining Heraldist San Francisco as a Managing Partner, Saji had held
senior positions at global research firms and have lived and worked in US, Australia and
Singapore. Most recently, he was the managing director for Asia Pacific, Middle East and
India for a top 50 US based Global research firm.
He is a passionate and effective leader with a history of building successful culturally
diverse regional teams, managing regional P&L and repeated success implementing
insights driven, strategic and tactical multi-country business initiatives. He is passionate
about learning about diverse cultures and have traveled extensively and worked with a
broad range of clients on multiple continents.





S-P is a strategy and marketing expert, whose diverse experiences have defined him as global navigator, commercial and social enterprise practitioner and an effective troubleshooter. He has been a passionate leader in British Airways, Malév, GoodBrand, Opportunity International, ARC and Enterprise Ireland.

His life mantra is to live with his head in the clouds and his feet on the ground. He also serves on the Boards of Opportunity Banka and the Princess Margareta of Romania Foundation.


Strategy Director


Before co-founding Heraldist, Elena led Coca Cola Company’s advertising across Eastern European markets on behalf of McCann, as well as Coke’s sponsorship of the Olympics. Previously, Elena headed marketing communication activities for Pepsico and was awarded Grand Effie, world’s most important recognition for marketing excellence. She has 12 years of experience in advertising and held senior positions with major global agencies such as BBDO, McCann, Ogilvy and Publicis.

Having such a long history with all those bubbly brands such as Coke, Pepsi, Stella Artois or Becks, ultimately Elena came to realize that a life worth living is a bubbly life.



Creative Director


Human being. Insights hunter. Discovering the world, shifting mindsets for awesome brands and collecting accolades on the way. Before joining Heraldist, Andy has been working as a Creative Director in Saatchi & Saatchi Dubai, developing integrated campaigns for companies such as General Motors and P&G. Before Saatchi & Saatchi, Andy has been a senior copywriter in McCann, Publicis, BBDO and has been in the jury of ADC Europe and Cannes Young Lions and he’s been awarded in Cannes Lions, One Show, Eurobest, Effie, Golden Drum, Facebook Awards.

Andy is a particularly weird breed of creative: he never gets angry, always looks at the bright side and he doesn’t like to brag about awards and recognitions and talk about himself. Which is why this text had to be written by someone else, someone who’s not even a copywriter and who got a cheap beer from Andy in exchange for this poorly written text.



Innovation Director


Before creating Heraldist, Adrian was appointed Strategy Director by BBDO, world’s most awarded global agency. A man with a mission, Adrian aimed to make BBDO’s strategic work more creative. Since he became our Creative Director, his mission is to make creativity more strategic: make exceptional creative work that also works exceptionally.

Head of Strategy for Snickers in Central Europe, Adrian also headed marketing communication strategy for companies such as Mars Inc, Pepsico, Deutsche Telekom, SAB Miller, Carlsberg Breweries, Muller Dairy or Metro AG. Being 12x awarded the Effie, world’s most prestigious awards for effective marketing communication, Adrian is also a failed pianist and carpenter.

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Innovation Manager


As a journalism graduate with a background in marketing, Alice has storytelling imprinted in her DNA. She has solutions up her sleeve for every challenge she encounters and possesses incredible timing and problem-solving skills. Her strength is in the ability to easily blend in and solve each and every task with the same calm and confidence. Besides, with her omnipresent smile she can defuse any trace of negativity





Heraldist San Francisco, Inc.

100 Pine Street, Suite 1250

San Francisco, California 94111

Saji Kumar, CEO