TEAM

 
 
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ADRIAN DOCEA

Creative Director | Founder

Before creating Heraldist, Adrian was appointed Strategy Director by BBDO, world’s most awarded global agency. A man with a mission, Adrian aimed to make BBDO’s strategic work more creative. Since he became our Creative Director, his mission is to make creativity more strategic: make exceptional creative work that also works exceptionally.

Head of Strategy for Snickers in Central Europe, Adrian also headed marketing communication strategy for companies such as Mars Inc, Pepsico, Deutsche Telekom, SAB Miller, Carlsberg Breweries, Muller Dairy or Metro AG. Being 12x awarded the Effie, world’s most prestigious awards for effective marketing communication, Adrian is also a failed pianist and carpenter.


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ELENA HURJUI

Strategy Director | Founder

Before co-founding Heraldist, Elena led Coca Cola Company’s advertising across Eastern European markets on behalf of McCann, as well as Coke’s sponsorship of the Olympics. Previously, Elena headed marketing communication activities for Pepsico and was awarded Grand Effie, world’s most important recognition for marketing excellence. She has 12 years of experience in advertising and held senior positions with major global agencies such as BBDO, McCann, Ogilvy and Publicis.

Having such a long history with all those bubbly brands such as Coke, Pepsi, Stella Artois or Becks, ultimately Elena came to realize that a life worth living is a bubbly life.


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SAJI KUMAR

CEO, Heraldist San Francisco

Entrepreneurial, Sales & Marketing and Global Marketing Consultant with extensive worldwide experience in running regional research and consulting business. He is intrigued by anything and everything creative especially in advertising and branding space. Before joining Heraldist San Francisco as a CEO and partner, Saji had held senior positions at global research firms and have lived and worked in US, Australia and Singapore. Most recently, he was the managing director for Asia Pacific, Middle East and India for a top 50 US based Global research firm. He is a passionate and effective leader with a history of building successful culturally diverse regional teams, managing regional P&L and repeated success implementing insights driven, strategic and tactical multi-country business initiatives. He is passionate about learning about diverse cultures and have traveled extensively and worked with a broad range of clients on multiple continents.


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MIRELA ANGELESCU

Managing Partner, Heraldist Bucharest

For Mirela, before Heraldist there were almost 20 advertising years spent in Romania, Russia and Asia, mixed with a short South American episode. She started her career in the late 90s in McCann Romania which she left after 6 years to take on the challenge of building from scratch the Client Service and the Strategy departments of GMP Advertising. These first 10 years of handling a diverse portfolio of brands and managing diverse groups of people prepared her for a new role as Managing Director of DDB Romania.

But the world was calling and her next stop was The Coca-Cola Company in Moscow, where she coordinated campaigns for all company’s brands in Russia, CIS but also coordinated thematic campaign for the Regional Business Unit. A short volunteering in Ecuador, teaching marketing basics to small entrepreneurs, preceded a longer stay in Vietnam, where she worked as Strategy Director for Saatchi & Saatchi in probably the most dynamic economic context witnessed throughout her career. To Heraldist, Mirela brings all these experiences, a big appetite for performance and growth and a renewed love for Bucharest.


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DANY SERRANO

International Communications Director

Before joining Heraldist as the international marketing lead for the British and Spanish markets, Dany spent the previous 12 years working across marketing and communications for some of the top agencies in London. Specialising in PR, social media and creative services, Dany’s previous clients include film studios, gaming developers and distributors, tech brands and record labels, not to mention some of the biggest names in food, drink, fashion and beauty.

In that time, Dany also found the time to work as a correspondent and photographer for two of Spain’s major rock magazines, presented his own radio show, and toured the UK and Europe as a guitarist in Mercy House, with a major highlight being a spot on the Download Festival bill alongside the likes of Aerosmith, Linkin Park and Avenged Sevenfold.


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RUXANDRA BURADA

Managing Partner, Heraldist Cluj

With a career of 8 years in advertising industry, in Bucharest at Agencies such as BBDO, GMP and a transition period to NGO the world, Ruxandra makes her return in marketing / advertising as Managing Partner of the  Cluj office of Heraldist & Wondermarks.

Proactive and adaptive, with strong organizational skills coupled with solid knowledge of the business and the marketplace, Ruxandra is an advertising expert with a particularly contagious laughter, as you will probably get to see for yourself.


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CLAUDIA SZANTO

Managing Partner, Heraldist PR

“25 years” is just a number if those years are not well spent. With boundless energy and enthusiasm, Claudia infused this number with continuous learning and a thirst for knowledge, leaving her trademark in many foreign countries, by taking management roles at leading global communications and advertising agencies, such as Saatchi & Saatchi, Grey Worldwide, Young & Rubicam and Ogilvy Public Relations.

Abroad, she crossed her professional path as a PR consultant with varied projects and some came into spotlight, being awarded at the PRCA Consumer Award, B2B Marketing Awards, Travel Marketing Awards, Magellan Awards, Spotlights Awards and Stevie Award. It’s time to bring that limelight back to Romania.

So if you’re looking for strategic communication expertise, relying on Claudia’s know-how when it comes to public relations sounds as the answer to a question you wanted to ask in the first place: how to persuade internal or external audiences that you’re product or service has what it takes?

 


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LINDA PETRUSCA

Head of Operations

Legal adviser, with more than a decade of experience in commercial law, private equity, transactions, fusions, acquisitions, corporate law, purchased concessions, patents, licenses, trademarks and similar rights and assets. Frequently coordinating complex operations, which involve foreign jurisdictions. Passionate about advertising and other creative industries. Competitive, witty, well-informed.


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SMARANDA ROTARU

Project Manager

Her name derives from the Romanian word for 'emerald', so you’ll find her at her best just below the surface of advertising, lighting up a green light to all sorts of projects: she gained experience in BTL (below the line advertising), adding up to 4 years of doing research for companies and organisations across the public and the private sectors.

But letting aside all those green lights, there’s nothing more vivid when it comes to Smaranda, than the pro bono work she’s involved in. Every time the word “impossible” springs to mind, she makes sure it’s just another word that once it’s written on a blank page, leaves room for so much more.

 


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ALICE FISCHER

Project Manager

As a journalism graduate with a background in marketing, Alice has storytelling imprinted in her DNA. She has solutions up her sleeve for every challenge she encounters and possesses incredible timing and problem-solving skills. Her strength is in the ability to easily blend in and solve each and every task with the same calm and confidence. Besides, with her omnipresent smile she can defuse any trace of negativity

 


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TEODORA TURCU

Strategic Planner

Like all great love stories, Teodora’s love affair with marketing happened by chance. She was doing an elective course at her university in Glasgow when she discovered her true passion: marketing. And the rest was history. Well, not really. But pretty much. She interned at Heraldist for a few weeks in 2015 after which she returned to the United Kingdom to further her knowledge with a masters in Marketing Communications. It’s the dynamics and how all things connect in this field that swept her off her feet. Passionate about all things challenging, Teodora just loves always learning new things about brands, people and markets and what makes them tic.

Teodora is a bit of a musicoholic, her life is a constant stream of sounds and songs that blend to form a formidable playlist. There’s never a quiet or dull moment with her. She’s always curios and hungry for more and she seldom lets a day pass without learning something new.

 


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AINHOA MORALES

Art Director

Ainhoa was born in the Basque Country in Gernika in 1993. She studied Art in the University of Basque Country, where she focused on drawing, painting and photography. She came to Romania and fell in love with the country; Ainhoa has been here for almost 3 years and wouldn't move back, even though she's sometimes missing the ocean.

Before joining Heraldist, Ainhoa worked in UI/UX design. She loves photography, drawing, cooking, dogs and plants and wouldn't spend a single second without listening to music and thinking about which will be the next recipe she'll cook for her friends.

 


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NOÉMI KRUPPA

Art Director

After initially starting off as a filmmaker, Noémi completed her studies as an animator, all the while working as a freelance graphic designer and illustrator. She commisioned print illustration, branding and app design, while her animated shorts traveled the international festival circuit. She is a lot of things, but the reality is, she just likes to design and draw stuff, and occasionally make them move and give them some personality, kind of like a wizard.  She wouldn’t be caught dead without her sketchbook, but on the rare occasions when she’s not in front of a computer or canvas, she practices hand-printing on fabric, restoring old furniture and thinking about typography.

When Heraldist found her, she decided to put her storyteller nature to good use and join the team to make some magic together.

 


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Brindusa inocan

Project Manager

We tried not to make this botanical analogy ('brindusa' is the Romanian name of a flower native to the mountains) but Brîndușa is indeed as ambitious and determined as the homonymous flower, that will fight the snow, only to ultimately emerge out of it.

Brîndușa is the person that lets her work talk about her. Well, her photos as well, because she is also a passionate visual storyteller. Brîndușa was gifted with a practical and analytical mind, that’s why she will not waste her energy on activities that don't lead to the goals she set.

 


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MARIUS POP

Copywriter

Handsome and trustworthy, 36 years old male, only child with excellent family background, well educated and settled, God fearing man; suitable match for a creative agency.

 


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MATEI PLESA

Videomaker / Photographer

Matei is a young, talented videomaker, with a surprising artistic maturity and integrity. He often gets involved in social projects, such as the one where he actively supported local craftsmen with amazing videos that helped them promote their business internationally.

With an impressive portfolio that covers everything from presentation videos for exciting technology startups to music videos with millions of views and projects for large corporate client such as IKEA, Western Union UK, Mercedes-Benz, SAB Miller or Universal Music, Matei is a versatile artist who can bring a distinct artistic touch to any video.


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CRISTIAN BALA

Project Manager

An old soul who tries to remember every day that there are only a few things that really matter in the end. Kindness towards others and towards ourselves is one of those. On his life journey he kept his mind wide and his heart open as a bookshop keeper in the “family” of Anthony Frost English Bookshop, the place which Lonely Planet considered it to be “arguably the best English-language bookshop in Eastern Europe”. From indie bookshop to global organization, he continued his adventure working as a client service assistant for the IOM Romania (The United Nations Migration Agency), deepening relationships with some old friends: discipline, attentiveness, clarity, patience and empathy.


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ELENA DOBRE

Senior Digital Strategist

Elena is an expert in online communication. Sho joined Heraldist after many years as an online marketing strategist in Google Europe in Dublin. As an online marketing expert, she was invited to speak in Google events across Europe, from France and Belgium to Poland and Romania. Heraldist Online aims to become the leader in online campaign management in Romania and extend its activities all over Europe. Elena has more than 9 years of experience in marketing communication.


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ZORÁN ZEEROWSKI

Art Director

Forward thinking, curios, hardly impressed but easily inspired. He started experimenting with visual communication in the form of illegal street art back in 2005 but as he sought more possibilities his interest migrated rapidly into the digital world. After a long period of trial and error, he managed to cover a wide range in the field of graphic design from print to web to creating the corporate identity for S.E.C., the biggest solar company provider in Lithuania. Zorán at this point is keeping himself busy also with VJing, copywriting, occasional photography, club promoting and he is also a failed bike mechanic.

He couldn't figure out if this "jack of all trades, master of none" is a good thing or not but he certainly isn't bored.