Project: Brand building
Beelicious is a new brand of honey and honey-based sweets addressing young families with children. Because parents want natural sweets for their kids, we have created a name and a cool logo, as well as a set of characters that kids will love
Beelicious has one mission: to replace the bad sweets from the children’s diet with good sweets, made with organic honey
Project: "Spartak's new home"
The ‘people’s club’, as it is known in Russia, Spartak never had its own stadium until 2014. The largest club in Eastern Europe invited Heraldist to create the brand strategy and plan the communication for the new stadium.
"Great guy with stunning strategic background and creative ideas. Was a great pleasure to work with Adrian on the brand strategy for FC Spartak Moscow’s first ever own stadium. The output (strategic platform and positioning along with the creative ideas) was so great that it will be a no-brainer if I ever have another opportunity to work with Adrian and Heraldist"
Sometimes the strategic revelations come from the most unexpected places. This time, it was Google Maps. We were amazed to discover that the citadel of Alba Iulia was more than just ‘the most beautiful Vauban-style citadel in Romania’ or ‘ the largest military fortification in Romania’, as it was presented in the travel guides. Alba Iulia was ‘The Largest Citadel In Romania’. And it has been so for the last 3 centuries but nobody noticed. Finally Alba Iulia was ready to come with a touristic promise that no other destination in Romania was able to challenge.
Welcome to ‘The Largest Citadel In Romania’
Strategic brand positioning
Apart from a good the touristic promise, Alba Iulia needed a strong, long-term brand positioning. This is why we started by following the key elements that built the identity of the city along the centuries. We were surprised to find out that for the last 2000 years of history, Alba iulia has always been a small city but, paradoxically, it always had a disproportionately important role in the history of Transylvania and later, in the history of Romania. Perhaps Alba Iulia is not the actual capital of Romania but it is for sure...
‘The Other Capital Of Romania’
Alba Iulia, 'The Other Capital': a brand positioning statement that became the official slogan of the city, ‘The Other Capital’ was accepted with pride by citizens, city administration and local media. This was a daring strategy for a city 40x smaller than the actual capital of Romania.
"Probably the most interesting capital you've never heard of"
Romania’s first city brand
The star-shaped citadel with 7 corners and 3 concentric walls inspired the most famous logo of any city in Romani
Project: "Visit Alba Iulia"
Project: "Alba Iulia Urban Art"
Our next project: we’re preparing the first interactive urban art installation in Romania together with our architect partners from Barcelona. The project was inspired by the shape of the citadel, reduced to a 2D shape and then re-interpreted as a new 3D shape.
The new interior design showroom in Bucharest, Osmyum approached Heraldist to create a communication campaign. 'Treasure Hunters' is a creative concept that tells the story of the Osmyum specialists that travel the world to find the most interesting design objects.
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