BCR ERSTE


Project: 'Silver Mountain in Financial Times UK'


Silver Mountain is one of the most ambitious real estate developments in Central Europe. Owned by BCR Erste, Romania’s largest bank, the project is located in Poiana Brasov, a few miles away from the famous Dracula Castle, in the heart of the main touristic area of Romania. Heraldist was the agency chosen to communicate this project in a print campaign in the Financial Times UK and address potential new investors.

 

HOME GARDEN


Project: Rebranding


Home Garden is one of the strongest brands of canned vegetables, fruits and fish on the Romanian market. The quality of the products is excellent but the visual identity and packaging design looked old and cheap, which affected the brand perception. Heraldist was the agency chosen to create the new image of the brand.


UNTOLD FESTIVAL


Project: 'The Singing T-Shirts'


Heraldist & Wondermarks is the brand agency of Untold, the music festival awarded “Best Major European Festival” already at its first edition. Our objective? To create a brand strategy for Untold that will cover the next 5 years and will create memorable creative campaigns.

The first singing t-shirts in the history of football

The first creative project made by Heraldist for Untold made it to the news on the most important TV stations in Romania: “Untold Hai Romania” is a mobile app launched together with the Romanian Football Federation for Euro 2016, to celebrate the launch of the Untold limited edition football t-shirts . All you need to do is scan the code on your Untold t-shirt and the app will turn it into a singing t-shirt: you’ll unlock a set of sounds in your app, from a football fans choir to vuvuzelas, and drums. Go Romania!

   
Alba Iulia was the capital of the Roman province of Dacia, it was the capital of the first Orthodox metropolitan seat of Transylvania, the first Catholic metropolitan seat of Transylvania and it was for centuries the Medieval capital of Transylvania. Alba Iulia was the capital of the first union of the Romanian lands in 1600, the capital of the second union in 1918 and the place where Romania was born as a modern state. It was the capital of the coronation of the first king of Greater Romania.
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Untold Hai Romania” was created by Heraldist & Wondermarks and was introduced by Untold and the Romanian Football Federation in a live in a press conference broadcasted by all major TV stations

 

Project: 'Fangs'


"Those Transylvanians made an app that turns you into a vampire"


“Untold Fangs” is a Facebook app created by Heraldist to help Untold fans tell their friends from abroad about Untold in a fun way. Awarded “Best Major Festival in Europe” in the previous edition, Untold was still unknown for most Europeans fans of electronic music. “Fangs” reinterprets the old cliche about the Transylvanian vampires and brings a new twist: if you’re from Translvania, you can now ‘bite’ your friends, turn them into Untold creatures of the night and get your free pass for Untold.

“Untold Fangs” is a Facebook app created by Heraldist to help Untold fans tell their friends from abroad about Untold in a fun way. Awarded “Best Major Festival in Europe” in the previous edition, Untold was still unknown for most Europeans fans of electronic music. “Fangs” reinterprets the old cliche about the Transylvanian vampires and brings a new twist: if you’re from Translvania, you can now ‘bite’ your friends, turn them into Untold creatures of the night and get your free pass for Untold.


Project: 'Night and magic'


Untold posters anticipating the new edition of the festival

Untold posters anticipating the new edition of the festival


CINCINNATI


Project: Rebranding


Over-The-Rhine is the Old Town of Cincinnati and the largest historic area of any city in the USA. Heraldist & Wondermarks created an elegant visual ID that will tell the world the story of the great Midwestern city.

 

The Music Hall is the most iconic building in Cincinnati. Finalized in 1878, it hosts among others the famous Cincinnati Symphony Orchestra. The building inspired Heraldist to create the new touristic brand for the Old Town of Cincinnati.

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