THE ROMANIAN NATIONAL OPERA
Project: "Opera @ Cinema"
Guerrilla marketing project created by Heraldist for the National Romanian Opera in Cluj. It soon became the most viral campaign of any cultural institution in Romania. By the end of the first week of the campaign, it was seen by over 1 million people online and on national TV stations. With $0 media budget, the campaign was also covered by international websites such as Ads Of The World, Best Ads On TV and Coloribus and got almost 400.000 views on facebook alone
Project: "Broken glass"
We find buildings with broken windows in the Old Town and use stickers featuring a soprano. It looks like the voice of the soprano was responsible for the broken window. A fun way to encourage people to share this surprising invitation to the Opera on the social networks
Project: "We have a plan"
The first regional brand in Romania, Transylvania Beyond is a project created by Heraldist. It was launched with “We have a plan”, a campaign that targeted British investors who were unhappy with the Brexit referendum and invited them to relocate to Cluj
Transylvania’s first regional brand
This project is more than just an ad campaign; it represents the birth certificate of the first ever touristic brand of Transylvania. The project created by Heraldist already received support from major companies such as SABMiller, Aegon or Deloitte, as well as from institutions such as The Romanian Ministry of Foreign Affairs, The Regional Development Agency and The City of Alba Iulia. We are in the process of transforming this website into a portal for the regional brand, which will cover important topics such as investing in Transylvania, startups in Transylvania, studying in Transylvania, attracting tech specialists to Transylvania and Transylvanian tourism.
Project: "Beyond Souvenirs"
Under the Transylvania Beyond brand, Heraldist will design a collection of beautiful souvenirs and creative gifts, targeting tourists from abroad. Previously, tourists weren’t able to find a decent collection of design products inspired by the local traditions but aligned to the latest design trends. Transylvania Beyond addressed this need with an impressive collection of products
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