UBER


Project: "The 'Zen' Experience"




THE ROMANIAN NATIONAL OPERA


Project: "Opera @ Cinema"


Guerrilla marketing project created by Heraldist for the National Romanian Opera in Cluj. It soon became the most viral campaign of any cultural institution in Romania. By the end of the first week of the campaign, it was seen by over 1 million people online and on national TV stations. With $0 media budget, the campaign was also covered by international websites such as Ads Of The World, Best Ads On TV and Coloribus and got almost 400.000 views on facebook alone

It's Saturday evening. You're going out for a movie with your friends. You take a seat and patiently wait for the movie to begin. Your phone rings, forgot to turn the sound off; it happens sometimes. But somebody seems to be really bothered...


Project: Rebranding


Although most cultural institutions use a representation of the building as a logo, Heraldist went the opposite way and designed a logo inspired by the interior of the building, capturing the subjective perspective of the artist, the perspective of the hall as seen from the stage

Although most cultural institutions use a representation of the building as a logo, Heraldist went the opposite way and designed a logo inspired by the interior of the building, capturing the subjective perspective of the artist, the perspective of the hall as seen from the stage

 

Project: "Broken glass"


We find buildings with broken windows in the Old Town and use stickers featuring a soprano. It looks like the voice of the soprano was responsible for the broken window. A fun way to encourage people to share this surprising invitation to the Opera on the social networks


TRANSYLVANIA BEYOND


Project: "We have a plan"


The first regional brand in Romania, Transylvania Beyond is a project created by Heraldist. It was launched with “We have a plan”, a campaign that targeted British investors who were unhappy with the Brexit referendum and invited them to relocate to Cluj

The campaign was seen by millions on TV and online news portals and was featured in The Guardian, Business Insider, Stern, Radio France Internationale

The campaign was seen by millions on TV and online news portals and was featured in The GuardianBusiness InsiderSternRadio France Internationale

The campaign was launched on TransylvaniaBeyond.com and soon became viral, the website being visited by 100.000 unique visitors in the first week.

The campaign was launched on TransylvaniaBeyond.com and soon became viral, the website being visited by 100.000 unique visitors in the first week.

The story was featured in the main newspapers in Europe from Finland to the Czech Republic and made it to the most important TV stations in Romania, such as PRO TV and Digi24

The story was featured in the main newspapers in Europe from Finland to the Czech Republic and made it to the most important TV stations in Romania, such as PRO TV and Digi24

 
The campaign was launched in a very difficult political context, right after the referendum, in a moment when British companies were already researching different options for a relocation to the EU. Nobody really considered Romania as a destination. Until ‘We have a plan’ was launched

The campaign was launched in a very difficult political context, right after the referendum, in a moment when British companies were already researching different options for a relocation to the EU. Nobody really considered Romania as a destination. Until ‘We have a plan’ was launched

 
Following the online campaign launched by Heraldist, more than 400 people from the UK wrote us asking for more information regarding a possible relocation. This very moment we’re in the process of assisting several potential investors who have seen the campaign with the necessary info for a relocation to Cluj, people who already planned business visits to the region because of this campaign.

Following the online campaign launched by Heraldist, more than 400 people from the UK wrote us asking for more information regarding a possible relocation. This very moment we’re in the process of assisting several potential investors who have seen the campaign with the necessary info for a relocation to Cluj, people who already planned business visits to the region because of this campaign.

 

Transylvania’s first regional brand

This project is more than just an ad campaign; it represents the birth certificate of the first ever touristic brand of Transylvania. The project created by Heraldist already received support from major companies such as SABMiller, Aegon or Deloitte, as well as from institutions such as The Romanian Ministry of Foreign Affairs, The Regional Development Agency and The City of Alba Iulia. We are in the process of transforming this website into a portal for the regional brand, which will cover important topics such as investing in Transylvania, startups in Transylvania, studying in Transylvania, attracting tech specialists to Transylvania and Transylvanian tourism.


Project: "Beyond Souvenirs"


Under the Transylvania Beyond brand, Heraldist will design a collection of beautiful souvenirs and creative gifts, targeting tourists from abroad. Previously, tourists weren’t able to find a decent collection of design products inspired by the local traditions but aligned to the latest design trends. Transylvania Beyond addressed this need with an impressive collection of products

 
 
 

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