Spartak Moscow

Spartak's new home

The ‘people’s club’, as it is known in Russia, Spartak never had its own stadium until 2014. The largest club in Eastern Europe invited Heraldist to create the brand strategy and plan the communication for the new stadium.


"Great guy with stunning strategic background and creative ideas. Was a great pleasure to work with Adrian on the brand strategy for FC Spartak Moscow’s first ever own stadium. The output (strategic platform and positioning along with the creative ideas) was so great that it will be a no-brainer if I ever have another opportunity to work with Adrian and Heraldist"