We, as advertisers, evolve together with the environment we work in. Therefore we must adapt to the new, more or less subtle trends that are emerging and setting apart the marketers of 2021 from those of 2023.

Bias is a timely subject and a buzzword for the social and political reality we all awake to in the mornings. But as with many concepts, we need to ask ourselves, are biases bad by nature or by context?