“The tech world has been waiting for this for too long. Perception Engineering™ plugs into your company, helping you manage the way people see your products, in a strategic, holistic way. Perception Engineering™ means Brand Strategy + Creative Thinking + Design Thinking + Consumer Psychology + Behavioral Economics”
— Adrian Docea | creator of Perception Engineering™
We are the world's leading experts in Perception Engineering™
It’s a tool that we’ve created.
So it would be really weird if we weren’t the world’s top Perception Engineering™ guys.
BIG WORDS ASIDE, WHAT’S THIS THING?
Perception Engineering™ is a methodology that lets you manage a tech company’s reputation, marketing & growth, all in one place.
It was created by our top strategists in Heraldist San Francisco and Europe, and it was successfully tested on tech companies in the Valley, Europe and beyond.
This is what Perception Engineering™ looks like ☝
It’s a hybrid of consultancy & software - the best of humans & robots.
We know it looks a bit complicated. We promise it’s not.
It’s pretty awesome. We’re happy to give you a tour anytime.
But if you’ve got better things to do, we understand.
We won’t bother you with all the details; after all, that’s why you’re bringing us in:
to take care of the ‘perception management’ of your company & products, so you can focus on what you do best: building awesome products.
IT ALL STARTS WITH THIS
“Build it and they’ll come”...they say
The popular mantra in the Valley & the tech industry worldwide.
And then you spend incredible resources building it.
And they don't come.
1% Success
Two million new tech companies are being founded each year worldwide.
1% are successful.
You heard it right. Two. Million. 95% will fail to attract investment.
99% of them will not be successful.
1% will grow into successful companies.
The product isn’t everything
Why do 99% of tech companies fail and 99,99% won’t become unicorns?
Not because the product is not good. But because the product isn't everything. And founders only realize it when it’s already too late.
If all companies that build good products were equally successful, then they would all have identical market shares. And they don’t. Why?
0,01% Unicorns
Why is it that only 0,01% of all the tech companies become unicorns? Let’s find out why do tech companies fail. #1 reason?
Lack of product-market fit.
That’s when you make a product people don’t really want, that people don’t perceive as being valuable enough. And managing perception holistically and scientifically, finally has a name: Perception Engineering.
The 50/50 rule
50% of your success as a tech company is Product Engineering,
50% is Perception Engineering™: it’s how people perceive you.
Most companies spend 100% of their energy getting the first half right. The other half is often missing altogether. And even when the company hires a team to manage perception, marketing & growth, there’s no big picture plan. No strategy. So who wins?
Sadly, it’s almost never the best product.
But the one that people perceive to be better.
WE CAN CONTROL PERCEPTION
through Perception Engineering™
Because at least 50% of everything we buy is perception, tech companies that learn how to manage the way their company products are perceived, in a strategic, holistic way, win.
And that’s why Perception Engineering™ was created.
Because you can have a brilliant product and still go bankrupt.
And that’s unfair. Perception Engineering™ is the answer.
Perception = Feelings
Relationships are all about how we feel. And how we feel = perception.
And managing the way people perceive your company’s reputation, marketing & growth in a strategic, holistic way is called Perception Engineering™.
3000 ads per day
This research conducted by The Guardian shows that your client sees more than 3000 ads per day. By the end of the day, they'll remember 1%
Imagine how high is the competition for their attention. Everything you do, should be better than what 99 other companies do. And some of those 99 have bigger budgets to win the daily war for attention. Perception Engineering™ is the first integrated methodology that help you be successful in managing perception.
The approach
You should be in charge of customer perceptions from the start
We can help you with a phased approach that will strengthen your ongoing brand evolution. Reaching the right people at the right time with the right tactics from the beginning, and as your company grows:
There are 3 key areas of focus:
Strategy - Long-term planning and strategic vision, with a rejuvenating, lasting and measurable impact across the entire business.
Creativity - Delivering immediate results in clearly defined areas of the business throughout the user lifecycle.
Technology - Deploying the right mix of software and consultancy, that will instantly upgrade your company’s perception management.
Stronger Roots
Sometimes the product is good, technology is good, sales are growing. But danger lurks in the shadows of today’s success.
Ask yourself: am I building strong roots? Successful companies grow strong relationships with their customers, leading to long-term success. If success = perception, perception = feelings, and feelings = relationships, am I building strong relationships with my customers or am I just throwing facts & ads at them?
The unfair advantage
We all believe our product or service is the “best”.
But your customers don’t make purchase decisions on what you think. They have to believe you have something they need by connecting emotionally with your story. Captivate your customers by showing them how well you know them and serve them – across all marketing, communication, and in the community where they do business. Perception Engineering™ brings it all together.
It's science.
It's an unfair advantage.
It works.
How do I start?
We always begin with a free, no-strings-attached, quick scan of your business to set benchmarks and identify the areas where we can help.
The quick scan covers:
☑ Consumer, Competitors & Communication
☑ Product Presentation & Product Proposition
☑ Technology and Marketing Channels
☑ Outbound & Inbound Process
☑ Recommendations & Planning
Ready to discuss more?
Let’s schedule a call and we’ll take it from there.