Dreamers. Makers. Troublemakers
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ECHIPA
Oameni de strategie, creație & tehnologie. Echipa care te va ajuta să îți reinventezi compania
O mana de oameni veniti din toate colturile lumii, o trupa de profesionisti ambitiosi si creativi reveniti acasa la Cluj, dar si echipe faine in Bucuresti, Londra, San Francisco si in alte colturi de lume.
Ne place sa ajutam companiile sa rezolve probleme grele. Si ne mai place sa stam in gradina la un barbecue bun. A, da, si ne plac cateii.
DREAMERS. MAKERS. TROUBLEMAKERS.
Ei sunt cei care vor îți vor coordona proiectele; oameni faini. Va fi o plăcere să lucrezi cu ei.
Andy Daniluc
Creative Partner | Heraldist & Wondermarks Worldwide
Former Creative Director of Saatchi & Saatchi Dubai and Electric Castle Music Festival. Previously senior copywriter at McCann, Publicis, BBDO. Multiple Cannes awards under his belt. Andy masters the art of helping tech companies tell their product story in a way that makes people fall in love with the brand.
Elena Hurjui
Strategy Director | Heraldist & Wondermarks | Heraldist Cofounder & CEO
Formerly McCann's former head of communications for Coca-Cola, covering some of the brand's largest markets in the world, Elena masters the art of building strategies that can change the way a company is managing its reputation & growth. She can help tech companies build strategies that help them become iconic, global brands
Mirela Angelescu
Managing Partner | Heraldist & Wondermarks Bucharest
Mirela este Managing Director al biroului din Bucuresti, si coordoneaza proiectele celor mai mari clienti ai nostri din Romania. Motivul e simplu. 20 de ani de experienta de management, la cel mai inalt nivel. Fost director general DDB Romania, Advertising Manager al Coca-Cola Rusia, director de strategie Saatchi & Saatchi Vietnam, pentru Mirela nu exista brand prea mic sau prea mare, cat timp lucreaza cu companii ambitioase.
Calin Clej
Senior Consultant, Marketing Strategies & Commercial Excellence | Heraldist & Wondermarks Worldwide
20 years of experience in leadership roles as senior marketing director and commercial lead. Previously Marketing Director | South Eastern Europe PepsiCo.
Top level international expertise in Strategic Consumer Marketing Management, Portfolio Transformation, Category P&L & Revenue Management , Market & Business Planning, Consumer Products Innovations, Digital ecosystem, Design thinking footprints in brand activations.
Alice Fischer
Business Development Partner | Heraldist & Wondermarks Worldwide
Alice doesn’t talk much. She compensates by being the quiet mastermind behind Heraldist’s love story with tech companies. Her superpower is mixing the right methodologies and skills, to help tech companies win. She managed marketing for tech companies in the Valley, Europe & beyond.
Dany Serrano
International PR Director | Heraldist & Wondermarks Worldwide
More than 10 years of experience within London-based PR consultancies, helping brands build a strong reputation. Dany managed PR projects for Universal, Disney, Warner, Activision, Mercedes and a long list of tech companies and games studios
S-P O’Mahony
Business Director | Heraldist & Wondermarks London | Heraldist & Wondermarks COO
London-based S-P O'Mahony is helping companies access brilliant minds from business, creativity & tech. Previously a head of marketing at British Airways in London, S-P has spent more than 25 years helping companies build a stronger business.
Adrian Docea
Innovation Director | Heraldist | Heraldist Cofounder
Previously Strategy Director at BBDO, the world’s most awarded creative company. Founder of Heraldist St.Brendan Creative School and the creator of the “Perception Engineering™” methodology. Helping tech companies in the Valley, Europe and beyond, build amazing products
Elena Dobre
Performance Marketing Expert | Heraldist & Wondermarks Worldwide
Elena este unul dintre cei mai importanti Google-guru din Romania, si poate ajuta brandurile sa creeze campanii online unde fiecare cent e folosit cu cap. Fost Digital Marketing Strategist al Google Europe in Dublin, Elena coorodneaza campaniile de performance marketing ale clientilor Heraldist & Wondermarks. Vorbeste la evenimente Google din Europa si este trainer al Google in Romania.
Andras Ferencz
Managing Partner | Heraldist Next | Heraldist CTO
Previously VP of marketing PNC Financial USA, Julie has more than 18 years of experience in enterprise & startups. Before joining Heraldist, Julie was the CMO of Plum and Eprazel, two cool fintech companies from San Francisco, CA.
Matei Plesa
Videomaker | Managing Partner | Heraldist Some Dudes
Matei stie cum sa creeze video-uri care surprind tot ce e mai personal si mai unic in viata unui personaj si a unei companii. Documentarist premiat de National Geographic, si care lucreaza cu History Channel si WWF, Matei a creat filme de prezentare si reclame TV si online pentru companii precum IKEA, Mercedes, Airbnb, UBER, SAB Miller, Universal Music, dar si pentru o multime de branduri romanesti.
Zoran Zeerowski
Art Director & Senior Brand Designer | Heraldist & Wondermarks Worldwide
Cel mai experimentat brand designer din echipa Heraldist & Wondermarks, Zoran poate crea identitati de brand memorabile, cu personalitate si zvac. O minte tot timpul curioasa, Zoran exploreaza fara oprire tot ce e nou si interesant in designul international, si ajuta companiile romanesti sa isi creeze branduri de succes.
Meet the Brotherhood
Business & Strategy
Business & Strategy
(alphabetically)
Adrian Docea
Innovation Director | Heraldist | Heraldist Cofounder
Previously Strategy Director at BBDO, the world’s most awarded creative company. Founder of Heraldist St.Brendan Creative School and the creator of the “Perception Engineering™” methodology. Helping tech companies in the Valley, Europe and beyond, build amazing products
Alice Fischer
Business Development Partner | Heraldist & Wondermarks Worldwide
Alice doesn’t talk much. She compensates by being the quiet mastermind behind Heraldist’s love story with tech companies. Her superpower is mixing the right methodologies and skills, to help tech companies win. She managed marketing for tech companies in the Valley, Europe & beyond.
Calin Clej
Senior Consultant, Marketing Strategies & Commercial Excellence | Heraldist & Wondermarks Worldwide
20 years of experience in leadership roles as senior marketing director and commercial lead. Previously Marketing Director | South Eastern Europe PepsiCo.
Elena Hurjui
Strategy Director | Heraldist & Wondermarks | Heraldist Cofounder & CEO
Formerly McCann's former head of communications for Coca-Cola, covering some of the brand's largest markets in the world, Elena masters the art of building strategies that can change the way a company is managing its reputation & growth. She can help tech companies build strategies that help them become iconic, global brands
Julie Tyler
Business Director | Heraldist & Wondermarks San Francisco
Previously VP of marketing PNC Financial USA, Julie has more than 18 years of experience in enterprise & startups. Before joining Heraldist, Julie was the CMO of Plum and Eprazel, two cool fintech companies from San Francisco, CA.
Elizabeth Marks
Business Director | Heraldist & Wondermarks New York & Paris
A thirty-four-year veteran of the media and creative agency industries, Elizabeth provides strategic planning, marketing, agency integration, and revenue generation leadership to companies and agency brands across verticals.
Guilherme Fernandes
Business Manager | Heraldist & Wondermarks Lisbon
I lived in Lisbon, Prague, Valladolid. Making geography irrelevant since I was a kid. I tried 100 things. I sold perfumes. I coordinated air show events. I’ve been an Assistant Professor in the Lisbon Business School ISCAL.
Manuela Dospina
Brand Strategist | Heraldist & Wondermarks Cluj
With an extensive knowledge of the current consumer climate, she always does her homework, and she does it very well. Our very own expert in ‘trending now’
Nefertiti Angelica Strong
Business Director | Heraldist & Wondermarks München
Quickly finding innovative solutions and creating memorable experiences for clients. While re-creating magical artistic environments for 20 yrs, Nefertiti has amplified branded messages & continues to work in the US and internationally, as a sought after director.
Saji Kumar
Business Director | Heraldist & Wondermarks San Francisco
Previously Vice President of Kantar-TNS North America, as well as Research Director at IPSOS Australia, Managing Director at Market Probe Asia-Pacific, India & Middle-East.
S-P O’Mahony
Business Director | Heraldist & Wondermarks London | Heraldist & Wondermarks COO
London-based S-P O'Mahony is helping companies access brilliant minds from business, creativity & tech. Previously a head of marketing at British Airways in London, S-P has spent more than 25 years helping companies build a stronger business.
Teodora Turcu
Brand Strategist | Heraldist & Wondermarks Worldwide
Teo is specialized in working with tech companies. She masters the “Perception Engineering™” methodology, designed to help tech companies manage holistically how users perceive them. An inquisitive mind, her bold questions are the best tool for building solutions that can help you reinvent your business.
Management & Operations
(alphabetically)
Adrian Ghite
PR Manager | Heraldist & Wondermarks Worldwide
Proactive and adaptive, with strong organizational skills coupled with solid knowledge of the marketplace and trends
Brindusa Inocan
Senior Project Manager | Heraldist & Wondermarks Cluj
A visual storyteller with a knack for getting things done, with a focus on digital and video production, she makes sure that every idea gets the treatment it deserves, and every client gets what more than they expect
Claudia Szanto
Managing Partner | Heraldist & Wondermarks PR Cluj
Previously in management roles in PR agencies across Europe: Saatchi & Saatchi, Grey, Y&R, and Ogilvy PR, winning several international PR awards
Cristian Bala
Office Manager | Heraldist
With plenty of experience in client services to back him up, he’s the one looking after all of us here in the Heraldist house (dogs included). And we couldn’t ask for a better person to do that
Dana Banciu
Senior Marketing Consultant | Heraldist & Wondermarks Cluj
Previously, Dana served as senior Shopper Marketing expert in Coca-Cola Hellenic, and Brand Development Manager in Colgate Palmolive. Strong expertize in marketing activations and brand strategy.
Dany Serrano
International PR Director | Heraldist & Wondermarks Worldwide
More than 10 years of experience within London-based PR consultancies, helping brands build a strong reputation. Dany managed PR projects for Universal, Disney, Warner, Activision, Mercedes and a long list of tech companies and games studios
Elena Dobre
Performance Marketing Expert | Heraldist & Wondermarks Worldwide
Former Digital Marketing Strategist at Google Europe in Dublin, Elena is now heading Heraldist's performance marketing campaigns. Experienced public speaker, spoke at Google talks across the continent
Felix Banciu
Senior Business Development & Retail Consultant | Heraldist & Wondermarks Cluj
14 years of experience as business development & retail expert in FMCG multinationals. such as Mars Inc. and Colgate Palmolive. Strong expertise in developing innovative and sustainable business models.
Mirela Angelescu
Managing Partner | Heraldist & Wondermarks Bucharest
Former strategy director at Saatchi & Saatchi, as well as Head of Communication for Coca Cola Russia and Managing Director at DDB Bucharest
Smaranda Rotaru
Senior Project Manager | Heraldist & Wondermarks Cluj
A specialist at developing and managing campaigns of any scale, she’s the one who gives the go-ahead to a lot of Heraldist projects. Deeply involved in the process, she’s on it from day one
Linda Petrusca
Operations | Heraldist & Wondermarks Cluj
Linda has more than 10 years of experience as a legal adviser. She is in charge of operations for a variety of legal, accounting and administrative projects.
Creative & Tech
(alphabetically)
Adriana Luca
Copywriter | Heraldist & Wondermarks Worldwide
Experienced in working on a varied range of projects and clients, she adapts surprisingly easy to the requirements of any brief, while maintaining a strong personal style
Ainhoa Morales
Art Director | Heraldist & Wondermarks Worldwide
Ainhoa si-a inceput calatoria ca artist in Tara Bascilor, unde a absovit facultatea de arte. Relocarea ei in Ardeal a ajutat-o sa se transforme intr-un Art Director cu un focus puternic pe ilustratie.
Andras Ferencz
Managing Partner | Heraldist Next | Heraldist CTO
Andras started his career with an internship at Facebook in California and he managed to build his own digital company before he was 23. He recently joined Heraldist as CTO
Andy Daniluc
Creative Partner | Heraldist & Wondermarks Worldwide
Former Creative Director of Saatchi & Saatchi Dubai and Electric Castle Music Festival. Previously senior copywriter at McCann, Publicis, BBDO. Multiple Cannes awards under his belt.
Marius Pop
Copywriter | Heraldist & Wondermarks Worldwide
The Agency's Wordsmith. The guy for coming up with catchy, funny lines, Marius is our very own natural storyteller.
Andrey Baydin
Copywriter | Heraldist & Wondermarks Worldwide
Hailing from Moscow and graduating in Copywriting, Andrey has been working in his small family business for many years, eventually heading the company, all the while cutting his creative teeth in the music industry.
Ruth Enyedi
Art Director | Heraldist & Wondermarks Worldwide
With a disruptive style and a love for everything underground, she’s a specialist at developing unique look-and-feels for campaigns, brand identities, and even, in her spare time, music-related events
Ruxandra Dragan
Copywriter | Heraldist & Wondermarks Worldwide
Our Edinburgh-based copywriter can make words dance and ideas stick. She can create international campaigns that make people fall in love with brands.
Saskia Nathalie Betz
Photographer | Heraldist & Wondermarks München
With 15 years of experience, her portraits are remarkable for capturing the essential humanity and vulnerability. Saskia’s eyes are trained with surreal, artistic, provocative picture images for fashion & advertisement & international brands.
Stefan Pop
Art Director | Heraldist & Wondermarks Worldwide
Talent, skill and natural flair when it comes to visual communication, he’s the perfect fit for the Heraldist mindset.
Zoran Zeerowski
Art Director & Senior Brand Designer | Heraldist & Wondermarks Worldwide
Expert in branding, flawlessly taking projects from concept all the way to execution. An inquisitive mind, he’s always on the lookout for what’s new and interesting in the field of design
Dreamers. Makers. Troublemakers
Hopes and dreams and people. Dogs and cats and barbecues.
One big house and plenty of different homes.
30 something people from 30 something places on 3 continents.
One big heart and a whole lot of brain.
We are Heraldist. We are rebels with a cause.
A team that feels like a family. A company that feels like home.
We work hard, but we party hard too (in a very chill and introverted way)
We make creative things that make sense. Things with a purpose.
We want to make this world 1% better through creativity.
And help you change the world for the better.
OMG! You got all the way down here!
Read more about our philosophy as clearly you’ve got some time on your hands.
Heraldist - Born In Berlin
Just like the currywurst
Heraldist project was founded years ago by Adrian Docea & Elena Hurjui
in this little cafe in Schöneberg, Berlin. Today we’re more than 30. No, that’s not Larry David.
Two people, with about a decade of corporate experience, exhausted but happy, barely any money and a big dream: to build a different kind of creative brotherhood.
Inselgarten on Spree, a place where many plans for the new Heraldist were created; and many Fritz colas were drank.
Elena was bringing in her experience leading Coca-Cola’s international projects, a talent for bringing the best out of people, and the belief that creativity can heal our world.
Adrian was bringing in his experience as an ex-BBDO Director of Strategy, a low tolerance for bullshit and the facial hairstyle of your uncle Bob.
Sometimes big ideas need bigger spaces: Heinrich-Lassen-Park in Berlin was one of those places where the first ideas were born.
Don’t be a stranger.
We’d love to meet you. For a general inquiry, drop us a note at office@heraldist.com For a specific one, contact one of our unit heads below.
Elena Hurjui
Co-founder, CEO
Strategy
Adrian Docea
Co-founder
Innovation
Alice Fischer
Partner
Business Development
Andy Daniluc
Partner
Creative Direction
S-P O’Mahony
COO
Partnerships
SAY HELLO
We’re happy to answer any question you might have. Drop us an email at office@heraldist.com or use the form to send us a message.