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PROIECT

Mișcare de Eliberare: Libertate

 

CLIENT

Miscare de Eliberare

 

CATEGORIE

Campaign, Community, Video Production, Romanian

CONTEXT

Persoanele cu dizabilitati sunt izolate, nu doar dintr-o dizabilitate fizica, ci de multe ori, pentru ca au putine sanse de interactiune sociala cu alti oameni. Ceea ce duce la izolare si depresie. Dar toate acestea se pot schimba prin sport.

IDEE

Un proiect creat de Heraldist & Wondermarks si sustinut de Comitetul Paralimpic Roman, “Miscare de Eliberare” a fost creat ca un indemn la miscare.

E un mesaj care vine chiar din gura unor persoane cu dizabilitati - unii sportivi altii nu, care si-au construit o viata sociala prin sport. Exista antrenori in toate marile orase ale Romaniei, care vor sa ajute persoanele cu dizabilitati sa faca miscare, insa acestia nu stiu de existenta lor.

EXECUTIE

Video-ul produs de Heraldist Some Dudes, companie de productie video a Heraldist, e vocea celor care au reusit sa se regaseasca prin sport.

Prin parteneriatul cu Comitetul Paralimpic, am redirectionat mesajele celor care ne scriau, spre antenori care ii puteau prelua si integra in activiatatile sportive paralimpice - profesioniste sau amatoare - din acel oras.

Adica nu doar o ‘campanie de constientizare’, ci o schimbare reala: o adevarata “Miscare de Eliberare”.

In Romania there are registered over 3,000 visually impaired children and only 1,000 of them are educated in special schools. In this video you will find out about Alex Florin Bologa story, a blind judoka which this year has managed to win the bronze medal at the Paralympic Games in Rio. Alex went blind from the age of six, after which he attended the "Special High School for the Visually Impaired Cluj-Napoca" and now attends classes at two faculties: the Special Education and the Physical Therapy. He began practicing judo at the age of 16, when he gave up swimming, and now he is training with the Female Judo Team in Cluj-Napoca. After several participations in numerous national, european and world competitions, Alex has won the bronze medal at the Paralympics in Rio. Lots of love goes to the team that made this happen :) Co-directed: Anda Teglas & Matei Plesa Director of photography: Matei Plesa 2nd camera: Martin Wallmen Assistant: Aris Ciurdar Editor: Ana Turcanu Soundtrack: Simone Vallecorsa Sound Design: Adrian Hrihor You can find us here: www.somedudesstudios.com
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