We are Heraldist.
We love strategy, so we think before we speak.
We love innovation, so we come up with new stuff.
We love tech, so we know how to build complex things.
We believe in what we do, so we do it well.
We are Dreamers. Makers. Troublemakers.
We are Heraldist.
Perception Engineering™
Perception Engineering™
Perception is how we
feel about things.
Perception Engineering™ is our methodology that lets you manage how people feel about your products.
It starts with positioning or brand strategy, but how you bring the positioning to life is critical.
Perception Engineering™ continues with brand identity, communications, and a plethora of other decisions in R&D, product development, partnerships, or recruitment.
Mostly because of Perception-related issues. source: Failory.com
Most startups fail to manage the way in which people perceive value from them.
Because it’s not about who has the best technology.
But about how people perceive value.
Adrian Docea | Creator of Perception Engineering™
“The tech world has been waiting for this for too long. Perception Engineering™ plugs into your company, helping you manage the way people see your products, in a strategic, holistic way. Perception Engineering™ means Brand Strategy + Creative Thinking + Design Thinking + Consumer Psychology + Behavioral Economics”
The best product doesn’t always win.
99% of tech companies fail and 99,99% won’t become unicorns.
Not because the product isn’t good, but because the product isn’t everything.
The problem is founders only realize it when it’s too late.
Why?
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And they only remember 1%. (source: The Guardian)
In everything you do, you must do better than 99 other companies, some with bigger budgets, to win the daily war for attention.
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Relationships are all about how we feel. And how we feel = perception.
Managing the way people feel about your product starts with positioning but continues with how you bring the positioning to life through brand identity, communications and an abundance of other decisions in R&D, product dev, partnerships, and recruitment. This is Perception Engineering™.
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We all believe our product or service is the “best”.
But your customers don’t make purchase decisions based on what you think. They have to believe that you have something they need.
Captivate your audience by showing them how well you know them and can serve them – across all marketing, communications and inside the communities where they do business.
Perception Engineering™ brings it all together, being the first integrated methodology that helps you be successful in managing perception.
It's science.
It's an unfair advantage.
And it works.
Change starts with a reality check. We call it a Perception Scan.
Our team will conduct a view-from-the-top exploration of your brand to check how consumers perceive it from a marketing perspective.
You’ll receive professional input in the form of strategic recommendations that can holistically help you enable growth.
Just fill in the form and we’ll shortly schedule a call to discuss our findings.