The golden rule of advertising? Make people feel something.

Find out in the article below how to explore the emotional side of your brand.

We don’t know about you, but we started the month thinking about everything we tend to overlook. A lot of beauty exists all around us, even in the most insignificant aspects of life.

Discover how data-driven creativity can enhance campaigns, creating massive opportunities for brands and consumers alike.

In today’s world, startups have become an increasing reality that tends to change the way companies are funded, developed, and integrated, both in the business & customer world.

Brand strategy isn’t very different from a good relationship, when done right - it’s based on a meaningful connection, and coherent communication. Take a few more insightful notes on how to create your brand-customer narrative below from our Brand Strategist, Manuela Dospina.

How lucky we are to live in an era where brands get to grow on stories and emotions.

The power of storytelling transcends sales, return on investments, and other marketing checkpoints.

Why? Because it nurtures connections.

This past month we focused our efforts on two PR projects dedicated to innovative architecture and design solutions.

Great brands start with memorable brand names, but the naming process is quite a hassle most of the time and don't we know it. Lucky for you, we've mapped out some of the most useful pointers from our creative department to ease the job for you and make sure you cover the essential steps when creating a powerful name for your company or brand.

Why does managing perception matter? Because it’s half of your success mix, next to your product or service. How your audience perceives can make or break your brand. Find out more from Mirela’s article below.

“Bad communication” can happen to anyone. Sometimes it’s just simply inevitable to avoid mistakes. Every startup and tech company dreams of creating a brand identity that resonates with its audience and makes them stand out in the crowd.

You have a billion-dollar idea. One that could make the world a better place. One that could change minds and write history. Bravo!

In this grand theatre of life, where oddities often make the most sense, there's an omnipresent trickster we tend to overlook: collective illusions

If you're thinking of getting a logo for your business, let me tell you, a $5 logo just won't cut it. Sure, it might seem like a steal, but trust me, it's more like a highway robbery!

We’re not afraid to be unpopular, especially when it’s important, so let’s talk about that elephant.

The best product is not always the most successful product.

The product that is perceived to be the best is the most successful.

Despite consistent evidence showing that across industries, the focus of most tech startup founders is building the best product.

How does humor work in cancel culture? As always, Manuela Dospina has some of the most interesting opinions and insights on the things happening right under our noses

Andy Daniluc, Heraldist's Creative Director, gives you a peek behind the scenes of our "Meet Adam" campaign to see how it came to life.

In the industry we’re working on, everything is about perception.

You shape the way people see a product or a brand.

And influence their thoughts, emotions, and actions.

There is no better person than Teodora Aldea - Turcu to start a series called #unpopularopinion. Social media is now under scrutiny and it’s not doing so well.

Here is a sneak peek into the making of a bold creative campaign.