Channel Strategy

The implementation of the Channel Strategy has optimal results if all media are covered simultaneously.

Content, tools, and ads are all connected, and their performance is, too.

DELIVERABLES

• Market insights: Google Footprint. Top keywords. Top websites. Competitor landscape. Traffic sources. Monthly website visits.

• Digital strategy: KPIs. User personas. Digital channel strategy (owned, earned and paid).

• Content strategy: Format. Content type. Platform. Triggers. Content planning.

• Content push strategy: Paid media plan. Timelines. Budgets.

• Strategic direction and project management

BENEFITS

• A coherent digital ecosystem, the correct mix of own, earned and paid media, and the right messages for each

• A chance of being seen, in the ever more cluttered digital environment